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IMD is a leading provider of in-language and ethnic television in North America, facilitating the distribution of over 40 networks and VOD services to cable, telco, and satellite platforms, as well as delivering integrated multicultural marketing solutions for the television industry and beyond.

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IMD Wins Cablefax Award for
Jul 02 2015

IMD Wins Cablefax Award for "Lunar New Year 2015"

National Honor received for unique partnership with Comcast Spotlight and Muckleshoot Casino for Vietnamese Marketing Campaign

July 2, 2015, Centennial, CO. International Media Distribution (IMD), the cable industry's premier distributor of international premium networks, won 1st place in Cablefax Magazine's annual "FAXIES" competition in the Affiliate Marketing category. IMD earned this prestigious award for its Vietnamese marketing campaign, "Lunar New Year 2015." 

The Cablefax Awards recognize campaigns within the industry that have demonstrated brilliance in many fields including multicultural, social media, marketing, PR, and corporate social responsibility. Cablefax had the difficult task of choosing the winners from a record breaking number of entries this year. IMD is honored to be recognized in a category featuring campaigns from some of the industry's top networks. Other nominees in the Affiliate Marketing category where IMD received the first place prize were Discovery's "2014 Shark Week Affiliate Promotion", HGTV's "SuperLodge at DirecTV's Super Fan Fest" and NBCUniversal's "Syfy Ascension Custom Content" and "Your Super Solution." 

Shelly Kurtz, Executive Director of Sales and Marketing, IMD says, "It is always exciting to be nominated, but this win was extra special as it recognized the unique contributions that IMD makes in bringing brands together to engage Asian consumers. This campaign was a collaboration between Comcast Spotlight, Comcast Cable, and SBTN, crafted and executed by IMD. We look forward to replicating this type of campaign with other brands and affiliate partners." 

About Cablefax
Cablefax is what broadband executives read first and trust the most. Our team of hard-charging and curious editors deliver original, comprehensive and insightful coverage of business developments affecting the cable, broadband and digital markets. We have a wide range of resources to help you stay on top of the news and smarter than your peers, including Cablefax Daily, Cablefax Magazine, award programs, webinars, conferences and networking events. - See for yourself! - See more at: cablefax.com

About IMD
International Media Distribution (IMD) has been a leading provider of in-language programming in the U.S. for nearly two decades. IMD represents more than 35 TV services with content from a variety of international sources. Visit www.imediadistribution.com for more information and download the "IMD Calendar" app for year-round
access to multicultural holidays and observances. International Media Distribution is an NBCUniversal company.