IMD Wins Cablefax Award for "Lunar New Year 2015"
National Honor received for unique partnership with Comcast Spotlight and Muckleshoot Casino for Vietnamese Marketing Campaign
July 2, 2015, Centennial, CO. International Media Distribution (IMD), the cable industry's premier distributor of international premium networks, won 1st place in Cablefax Magazine's annual "FAXIES" competition in the Affiliate Marketing category. IMD earned this prestigious award for its Vietnamese marketing campaign, "Lunar New Year 2015."
The Cablefax Awards recognize campaigns within the industry that have demonstrated brilliance in many fields including multicultural, social media, marketing, PR, and corporate social responsibility. Cablefax had the difficult task of choosing the winners from a record breaking number of entries this year. IMD is honored to be recognized in a category featuring campaigns from some of the industry's top networks. Other nominees in the Affiliate Marketing category where IMD received the first place prize were Discovery's "2014 Shark Week Affiliate Promotion", HGTV's "SuperLodge at DirecTV's Super Fan Fest" and NBCUniversal's "Syfy Ascension Custom Content" and "Your Super Solution."
Shelly Kurtz, Executive Director of Sales and Marketing, IMD says, "It is always exciting to be nominated, but this win was extra special as it recognized the unique contributions that IMD makes in bringing brands together to engage Asian consumers. This campaign was a collaboration between Comcast Spotlight, Comcast Cable, and SBTN, crafted and executed by IMD. We look forward to replicating this type of campaign with other brands and affiliate partners."
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International Media Distribution (IMD) has been a leading provider of in-language programming in the U.S. for nearly two decades. IMD represents more than 35 TV services with content from a variety of international sources. Visit www.imediadistribution.com for more information and download the "IMD Calendar" app for year-round
access to multicultural holidays and observances. International Media Distribution is an NBCUniversal company.